This webinar will assist you in better understanding what you can do to validate environmental claims and avoid greenwashing.
There is growing concern about organisations making misleading environmental claims about their products and packaging. Recently the Australian Competition & Consumer Commission (ACCC) conducted an internet sweep which found 57 per cent of businesses reviewed were making potentially misleading environmental claims.
As a result the ACCC published a draft guidance in July to improve the integrity of environmental and sustainability claims made by businesses and protect consumers from ‘greenwashing’. Feedback on the ACCC’s draft guidance document closed in mid-September.
To help understand what greenwashing is and what you as a business or product stewardship scheme can do to validate claims of environmental and social performance the Centre was pleased to have Nick Heys from the ACCC’s Consumer and Fair Training Division as our guest speaker.
Nick ran us through the types of greenwashing, and the status of the draft guide as well as discuss examples of greenwashing and how organisations can validate claims about their products and services.
Following Nick’s presentation we opened a Q&A session.
